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Published on Thursday, 01 July 2010

Feature: Is the customer always the king?

Written by John Mowbray

CrownGerman-based discount retailer KiK which has a €1 billion turnover recently calculated the carbon footprint of a pair of its jeans as part of a first step towards a more transparent and sustainable supply chain. John Mowbray reports. Many of Europe’s discount clothing retailers have come under fire from environmental and ethical organisations for their lack of transparency


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