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Published on Monday, 26 July 2010

NewMerino enhances wool traceability

Written by Haydn Davis

new merinoCHARLOTTE - NewMerino is introducing a new, fully documented, traceable wool supply chain concept for verifiably ethical wool to the US market.

Produced through a network of Preferred Producer farmers who adhere to stringent standards for responsible animal husbandry and environmental farming, the scheme will give retailers, manufacturers and consumers the ability to trace the wool back, from garment to farm, and confirm the complete pedigree of the products they buy.


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Brand and Retail Sustainability Advisor
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