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Published on Wednesday, 02 January 2013

Apparel retailers risk more brand damage

Written by John Mowbray

Greenpeace campaignerLONDON – The growing power of social media could have dire consequences for clothing brands that continue to flout environmental laws, creating a major headache for shareholders and investors according to Ecotextile News contributor Pamela Ravasio, who says other NGO’s are set to follow Greenpeace's example and target the global fashion industry with more negative publicity in 2013.


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