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Published on Friday, 01 March 2013

Eco-label ‘jungle’ thwarts purchases: report

Written by John Mowbray

ecotextilelabelsLONDON – Better product certifications and labels are crucial in helping brands win consumer trust – but the label “jungle” is a major hurdle according to a major new report on consumer purchasing behaviours and strategies. By Brett Mathews.


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