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Published on Thursday, 02 May 2013

PR can bolster sustainability perceptions

Written by Brett Mathews

Sustanable leadersTORONTO – Transparency and a commitment to sustainable values are the main reasons why a company is perceived to be a sustainable leader – but a one-off campaign can lead to a substantial spike in perceptions according to a major new report. In terms of clothing retailers, Patagonia was second only to Unilever in terms of being perceived as a sustainable brand in the survey, with Walmart fourth, M & S sixth, Puma seventh and Nike eighth.


Job of the Week

Brand and Retail Sustainability Advisor
DyStar, Frankfurt, Germany

DyStar is seeking an effective communicator with experience of HSE issues in the textile dyeing and finishing sector. The position involves liaising with leading brands & retailers and representing DyStar's expertise externally to stakeholders such as the ZDHC, SAC and end-users.

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