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Published on Wednesday, 19 June 2013

CSR social media engagement key

Written by Stacey Dove

BOSTON – More than 60 per cent of global consumers say that they use social media to address and engage with companies on their corporate social responsibility campaigns, whilst over a quarter claim to use Twitter and Facebook to share negative CSR examples, which highlights the need for consistent communication from brands of socially responsible reports, actions and aims, according to a new study.


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