CALIFORNIA - Would brands be prepared to pay 30-40 per cent more for wool fibre cloth that was manufactured in a uniquely ecologically sensitive closed-loop mill design which adhered to the highest possible environmental and social ideals? Unfortunately this, the issue of pricing, is the elephant in the room of an otherwise interesting new research study which was conducted to assess the manufacture of wool cloth in a vertically integrated supply chain using 100 per cent California grown wool fibre, and which outlines some valuable best practice guidelines for the wool cloth manufacturing industry generally.
