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Published on Thursday, 06 August 2015

Sex doesn’t sell fashion – but ethics might

Written by Brett Mathews

One of AA's most infamous adverts

NEW YORK - Apparel businesses which use sexually provocative advertising could be alienating consumers and damaging their brand according to research from the US, which suggests retailers might be better advised to focus on their ethical and socially responsible credentials to win-over customers.

THE ECOTEXTILE NEWS BACK ISSUE ARCHIVE

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