GENEVA - A potentially ground-breaking new initiative will kick-start in Cambodia next month with the aim of raising wages in the global garment manufacturing industry by facilitating collaboration between brands, garment manufacturers and unions. The initiative, backed by apparel retailers such as Inditex, Tesco, Debenhams, H&M and Tchibo, is aiming to "create the mechanisms for making a living wage possible" and claims that previous voluntary agreements by brands have failed to improve conditions and wages in garment factories.