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Published on Tuesday, 01 March 2016

Levi Strauss rolls out take-back scheme to Europe

Written by Brett Mathews

SAN FRANCISCO - US denim brand Levi Strauss is to roll-out its clothing take-back initiative from the US to Europe, starting in the UK. Consumers in the UK can drop-off any brand of clean, dry clothing or shoes in a specially installed collection box at Levi's stores and will receive a voucher for ten per cent off a single, regular-priced Levi's item in-store. Levi Strauss said it will look to roll out the initiative across the rest of Europe by the end of 2017. Every year, the UK discards 350,000 tonnes of unwanted clothing textiles into landfills in the country.

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