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Published on Thursday, 05 May 2016

National Geographic launches cotton film

Written by Brett Mathews

BERLIN – Leading international apparel retailer, C&A is supporting a new National Geographic documentary which looks at the growth of more sustainable cotton practices. The 60 minute documentary reveals to viewers the importance of a shift to more sustainable cotton production methods, highlighting how 2.4 per cent of the world's crop land is planted with cotton and yet the crop accounts for 24 and 11 per cent of global sales of insecticide and pesticides respectively. The film claims that organic cotton delivers "substantial economic and environmental benefits, but represents less than 1 per cent of the world's total annual crop."


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