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Published on Tuesday, 16 August 2016

Consumers targeted in sustainable cotton TV campaign

Written by Brett Mathews

HAMBURG - The benefits of sustainable cotton are being promoted to consumers in a major television campaign by the German retailer Otto Group which is highlighting its use of Cotton made in Africa grown cotton. OTTO will use the commercial to tell the story of its sustainably grown cotton in film footage which seeks to raise awareness of sustainable textiles among consumers. The 30-second commercial will be accompanied by background information and videos on social media, YouTube and, including an interview with Dr. Michael Otto, founder of the Aid by Trade Foundation and supporter of the CmiA initiative.


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