BEIJING – The apparel industry's focus on "zero" and trace level issues may be missing the much bigger environmental picture in China according to one of the country's most prominent environmentalists. Ma Jun, director with the hugely influential Beijing-based Institute of Public & Environmental Affairs (IPE), talked exclusively to Ecotextile News for our 100 page 10th anniversary issue, joining executives from the likes of H&M, Otto Group, Primark, Lindex, Inditex, VF Corp and M&S.