HERZOGENAURACH - Adidas is teaming up with apparel resale specialist ThredUp to launch the sportswear giant's first ever US resale programme.
‘Choose to Give Back’ - which enables Adidas customers to send off their unwanted clothes and accessories from any brand for reuse or resale - is also ThredUp's first-ever in-app whitelabel solution.
Initially launching on the Adidas Creators Club app from today, Thursday 7th October, the resale programme - part of Adidas's commitment to end plastic waste, will be rolled out more widely online and in Adidas stores from early next year.
