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A string of high-profile retailers including Primark are backing a new initiative to standardise a fair living wage for Asian clothing factory workers.

Drapers reports that the launch of the Asian Floor Wage (AFW) campaign, which took place in New Delhi in India on Tuesday and Wednesday, was attended by representatives from Primark, Gap and Monsoon, all of whom expressed support for the scheme. As Drapers went to press, Next and Tesco were also believed to be travelling to the launch.

The show of support was the latest in a series of efforts by Primark to up its commitment to ethical trading. It appointed a dedicated ethical trading director, Katharine Kirk, in March, following criticism about conditions and pay in factories.

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