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Traceability is becoming the new benchmark for measuring a brand’s ethical sourcing performance.

Ethical Corporation reports that unknown reputational risks lurking in the complex layers of global supply chains are prompting brands to look for ways to establish a traceability programme for each product they sell.

A traceability tag enables the company and its customers to trace the product back through all the stages of production including where each of the raw materials came from and where the product was manufactured. The tag will also disclose what social and environmental criteria were used by the brand at each of these points in the supply chain. This will allow customers to understand the social and environmental impact of the product they are buying.

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