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Published on Wednesday, 31 March 2010

The CSR opportunity - a reputational risk management tool

Written by Stacey Dove

Against a backdrop of economic turmoil, climate change, political unrest and product scandals among others, we are at a point in time where people’s trust in companies is significantly dented.

It is apparent that companies must evaluate their key strategic focus areas as well as their bottom line. The argument ‘we were simply not aware’ is no longer a viable excuse under which a company can hide behind in today’s globalised age of social media and available information. Any company’s supply chain, whether outsourced or not, should see the inherent importance of aligning their (CSR) values with their actions. Instead of simply reacting to CSR issues as they occur, an effective risk management system must be in place to preventatively deal with issues before issues become a problem. Predominant CSR issues such as corporate governance, corruption, climate change, labour and human resources, as well as product responsibility require not only attention but action as customers and clients are becoming increasingly expecting.