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Published on Monday, 06 September 2010

Agion kicks up a stink

Written by Haydn Davis

bacteriaMASSACHUSETTS - More than 65,000 consumers from more than 130 countries have signed up to participate in Agion Technologies’ experiment to test the effectiveness of clothing manufactured with Agion Active odour-elimination finish.

Launched six months ago, consumers have been visiting the interactive website to qualify to test the latest in odour-elimination technology. To date, the campaign has attracted more than 276,000 visitors to the website.