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HM gardenCOPENHAGEN - European retailer H&M has confirmed that by 2020, it will source only ‘sustainable’ cotton, most of it as part of the company’s involvement in the Better Cotton Initiative, writes Tone Skårdal Tobiasson in Copenhagen.

Addressing more than 150 delegates at the recent NICE (Nordic Initiative Clean & Ethical) Fashion’s fall conference in Copenhagen, Catarina Midby, Head of Fashion Communications, H&M, updated delegates on the company’s development of its ‘restricted chemicals list’ and its five-year organic cotton-plan which she confirmed was ahead of schedule; with an original pledge to source 15,000 tons of organic cotton by 2013, the company hit the 8,500 tons mark by the end of  2009.

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