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Published on Thursday, 04 November 2010

Levi's develops reduced water denim

Written by Haydn Davis

LevisSAN FRANCISCO - Levi’s has developed a new finishing process which allows it to produce its traditional denim jeans using significantly less water.

With the average pair of jeans using 42 litres of water in the finishing process, the new WaterLess collection is said to reduce water consumption by an average of 28% and up to 96% for some new products in the line.