PLEASE NOTE: This site uses cookies and similar technologies.

If you do not change your browser settings you are agreeing to their use.

Ecotexile News
Ecotexile News
Ecotexile News
Ecotexile News
Social Media
Home Twitter Facebook Linked In RSS Feed
Published on Friday, 17 December 2010

Price and quality key to ethical purchasing habits

Written by Haydn Davis

madebyLONDON - Price issues remain the main concern for more than 75% of UK consumers when it comes to choosing ethically and sustainable produced fashion while only 28% also believe that organic cotton is of similar quality to conventional cotton, according to a new report.

The findings are the result of an independent study commissioned by Made-By, the European not-for-profit organisation that works with brands to make sustainable fashion common practice, to investigate the patterns of consumer behaviour with regard to sustainable fashion products in the UK market.