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Published on Thursday, 12 April 2012

Can H&M ever claim sustainable fast fashion?

Written by John Mowbray

H&M_signSTOCKHOLM – H&M has today published its latest sustainability report, which reveals it is now the world’s largest user of organic cotton, that it saved 300 million litres of water during denim production in 2011 and also donated 2.3 million garments to charity. But is fast fashion really sustainable?


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