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CmiALONDON – British sporting legend Sir Steve Redgrave, who won gold medals at five consecutive Olympic Games, will today launch a new sock collection with Cotton Made in Africa (CmiA), which helps to fight against poverty and environmental degradation in sub-Saharan Africa. The move comes on the back of a new agreement that CmiA can now be traded as Better Cotton under the partnership agreement between the Better Cotton Initiative and Aid by Trade (AbTF) Foundation.

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