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Published on Wednesday, 31 October 2012

Levi’s joins Coca-Cola’s Ekocycle brand

Written by Haydn Davis

ATLANTA - Levi’s has joined Ekocycle, the brand initiative set up by Coca Cola and musical artist will.i.am to help educate consumers about everyday recycling choices and identify products – such as assorted plastic bottles and aluminium cans – that can be recycled for fashionable and lifestyle products.


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