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Patagonian woolPATAGONIA – Outdoor apparel brand Patagonia has embarked on a ground-breaking partnership with a network of Argentine ranchers and The Nature Conservancy aimed at building a sustainable sheep-grazing business to help protect and restore parts of the Patagonian grasslands. The company says that from autumn 2013, every one of its merino base layer styles will be made with wool sustainably sourced from the grasslands of Patagonia.

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