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Published on Friday, 08 March 2013

Eco-textile labels: more confused consumers

Written by John Mowbray

Eco-labelsOSLO – A new major study of consumer attitudes towards eco-textile labels in five European countries has found that half of all respondents believe they have a responsibility to buy environmentally friendly products – yet very few have seen the relevant eco-labels on textiles, despite the proliferation of national and international labels in recent years. By Brett Mathews.


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