Published on Friday, 08 March 2013
Eco-textile labels: more confused consumers
Written by John Mowbray
OSLO – A new major study of consumer attitudes towards eco-textile labels in five European countries has found that half of all respondents believe they have a responsibility to buy environmentally friendly products – yet very few have seen the relevant eco-labels on textiles, despite the proliferation of national and international labels in recent years. By Brett Mathews.