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Published on Tuesday, 16 April 2013

H&M: 'not' a fast fashion company

Written by John Mowbray

H&M_storeSTOCKHOLM – Clothing giant H&M has made the somewhat contentious claim that it is “not a fast fashion company”. In an interview with Ecotextile News, a spokesperson from H&M defended the company’s business model, citing the long planning that goes into each of H&M’s clothing ranges, as well as a raft of recent sustainability initiatives outlined in its new sustainability report.


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