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Published on Thursday, 02 May 2013

PR can bolster sustainability perceptions

Written by John Mowbray

Sustanable leadersTORONTO – Transparency and a commitment to sustainable values are the main reasons why a company is perceived to be a sustainable leader – but a one-off campaign can lead to a substantial spike in perceptions according to a major new report. In terms of clothing retailers, Patagonia was second only to Unilever in terms of being perceived as a sustainable brand in the survey, with Walmart fourth, M & S sixth, Puma seventh and Nike eighth.


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