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Mud JeansSCHERPENZEEL – Mud Jeans, the Dutch denim brand that rents out its jeans, says it has passed the 1000 customer milestone in its first six months of operation. While this is fewer than the 10,000 lease pairs expected by director Bert van Son, the denim brand is about to launch two new initiatives that it expects to boost its apparel leasing idea. John Mowbray reports from The Netherlands.

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