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Published on Friday, 17 January 2014

H&M eyes Africa as manufacturing hub

Written by John Mowbray

hmSTOCKHOLM - H&M head Karl-Johan Persson has said the Swedish fashion company is seriously looking at Sub-Saharan Africa as a production destination. The firm placed test orders in Ethiopia last autumn and Persson confirmed it will explore other areas in the region in spring – South Africa, the venue for April’s IWTO conference, is one country on the radar.


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