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Published on Saturday, 18 January 2014

H&M closes loop with recycled denim

Written by John Mowbray

denimSTOCKHOLM – Next month H&M will launch five new denim pieces made from recycled textile fibres collected from its ‘Garment Collecting Initiative’, which encourages customers to return unwanted clothing to H&M stores. The retailer says its long-term goal is to find a solution for reusing and recycling all textile fibres for new use.


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