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denimSTOCKHOLM – Next month H&M will launch five new denim pieces made from recycled textile fibres collected from its ‘Garment Collecting Initiative’, which encourages customers to return unwanted clothing to H&M stores. The retailer says its long-term goal is to find a solution for reusing and recycling all textile fibres for new use.

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Founded in 2006, Ecotextile News is the environmental magazine for the global textile and fashion industries and provides unrivalled daily coverage, comment and expertise in both print and online formats.

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