Published on Saturday, 18 January 2014
H&M closes loop with recycled denim
Written by John Mowbray
STOCKHOLM – Next month H&M will launch five new denim pieces made from recycled textile fibres collected from its ‘Garment Collecting Initiative’, which encourages customers to return unwanted clothing to H&M stores. The retailer says its long-term goal is to find a solution for reusing and recycling all textile fibres for new use.