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Published on Wednesday, 22 January 2014

Survey fiasco highlights perils of ‘ranking’ brands

Written by John Mowbray

Gronn Hverdag logoCOPENHAGEN – A survey by Scandinavian NGO Grønn Hverdag (Green Living), which attempted to ‘rank’ the green credentials of leading Norwegian, Swedish and Danish clothing brands, has been abandoned after its methodology was slammed by many of its subjects – including H&M, Lindex and Gina Tricot.


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