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Published on Friday, 11 April 2014

Japanese firm in eco-fashion game-changer?

Written by John Mowbray

Cross CompanyTOKYO — In a potentially game-changing move for sustainable fashion, one of Japan’s leading fashion retailers, Cross Company, is planning to launch a major new chain of stores targeting the US and Europe this autumn – with a focus on ethical and eco-friendly sourcing. The new chain will have clothing stores ranging in size from 700-1,500 sq m and aim to generate sales of 1 trillion Japanese Yen (about $9.8 billion) annually, offering men’s and women’s fashion lines.


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