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AMSTERDAM – Made-By has officially launched its new benchmarking tool, which enables apparel brands and retailers to accurately measure and communicate their sustainability activities. The launch of the hugely ambitious ‘Mode-Tracker’ appears to represent a distinct ratcheting-up of Made-By’s ambitions to expand its work. Brett Mathews reports from the launch in Holland.

The newly released Mode Tracker – currently being piloted by G-Star and Ted Baker – incorporates Made-By's existing, well-known fibre scorecard tool but goes a step further, ‘scoring’ a much wider depth and breadth of environmental and social related sourcing activities.

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