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Published on Wednesday, 14 January 2015

Brands collaborate on sustainability

Written by John Mowbray

WAKEFIELD – New research suggests brands are increasingly recognising the value of collaborating with like-minded organisations and NGOs in order to address sustainability issues. In s survey of 3,800 managers and sustainability leaders from around the world, 90 per cent agreed that businesses need to collaborate to address the sustainability challenges they face. "Our research found that as sustainability issues become increasingly complex, global in nature and pivotal to success, companies are realising that they can't make the necessary impact acting alone," said authors of the research, the MIT Sloan Management Review (MIT SMR) and The Boston Consulting Group (BCG), which together worked with United Nations Global Compact to produce their findings.


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