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NEW YORK – US women's wear brand Eileen Fisher has launched a major new campaign outlining its plans to achieve "100 per cent sustainability" over the next five years. The company is focusing on eight key category areas to drive sustainable change in its business, these being materials, chemistry, water, carbon, conscious business practices, fair wages and benefits, worker voice, and worker and community happiness. Among other things, the company, which is on track to turnover US $450m this year, will increase partnership activities with bluesign technologies, swap rayon for Tencel, use only wool from sheep that are humanely raised on sustainable farms, and use only organic cotton and linen in its clothing by 2020.

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