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NEW ORLEANS – Leading US apparel brand American Eagle is working with a housing charity to recycle used and unwanted denim into building materials which will be used in affordable homes. The partnership will mean the clothing brand's customers can take old denim into any of its 823 stores across the US and Canada, and receive a 20 per cent discount on a new pair of jeans - with any collected, unwearable denim shredded and recycled into UltraTouch Denim Insulation and other building materials for use in Make It Right's affordable homes around the country.

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