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Published on Tuesday, 09 June 2015

New online tool tests eco claims

Written by John Mowbray
Eco label

LONDON – Businesses are being encouraged to test the – often dubious – sustainability claims of eco-labels by using a new online tool which draws on extensive research and stakeholder consultation to help assess the credibility of the claim. Challenge the Label has been set up by global sustainability standards association the ISEAL Alliance.


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