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NEW YORK – Award winning musician Sheryl Crow has backed Cotton Inc.'s denim recycling programme Blue Jeans Go Green, in a move to divert more denim from landfill and into denim insulation initiatives. Cotton Inc., which says it has so far "saved" over 600 tonnes of denim from landfill, also recently partnered with four American companies – including HanesBrands – for its Cotton Leads programme.

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