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NEW YORK - Apparel businesses which use sexually provocative advertising could be alienating consumers and damaging their brand according to research from the US, which suggests retailers might be better advised to focus on their ethical and socially responsible credentials to win-over customers.

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Founded in 2006, Ecotextile News is the environmental magazine for the global textile and fashion industries and provides unrivalled daily coverage, comment and expertise in both print and online formats.

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