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Published on Thursday, 20 August 2015

New H&M range aims to close the loop

Written by John Mowbray

STOCKHOLM – H&M will launch a new range of 16 denim styles in September which use recycled cotton from textiles collected through its garment take-back initiative in as part of its goal towards "creating a closed loop for fashion." Since 2013, H&M has collected 14,000 tonnes of clothing globally via its clothing take-back initiative.


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