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Published on Friday, 11 September 2015

Lindex launches sustainable denim range

Written by John Mowbray

GOTHENBURG – Swedish fashion retailer Lindex has launched a new denim collection made using sustainable fibres, including organic and Better Cotton, and which uses low impact washing processes from Jeanologia to reduce water and energy consumption. There is no premium price for the new denims, and the business says it plans implement this new production technique at all of its denim during 2016.

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