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MILAN – Italian firm Tonello bagged a prestigious industry award for an elegant and simple solution to producing distressed denim that uses an abrasive steel drum bolted to the inside of washing machine cylinder. The new technology avoids the use of stone-washing or potentially hazardous permanganate in denim laundries – and which together with partner brand Levi Strauss – took the €10,000 first prize at this week’s ITMA exhibition in Milan. But exactly how does it work?

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