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GOTHENBURG – Swedish fashion retailer Lindex, UK-based Arcadia, and C&A China have joined brands such as G-Star, H&M, Inditex, Levi Strauss, and M&S by pledging support to CanopyStyle, the global fashion industry campaign to protect endangered forests. The campaign is led by Canadian NGO, Canopy, which says it is aiming to ensure a a viscose supply chain which is free of ancient and endangered forests by 2017.

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