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NEW YORK – Leading denim show Kingpins has announced that running alongside this spring's Kingpins Amsterdam show will be WHY by Kingpins – a new branding-only show focused on denim innovation and sustainability, new technologies and new products. Kingpins organisers claim the WHY by Kingpins show will be the first-ever trade show focusing exclusively on branding in the denim industry. The show will be located at the Transformatorhuis in Amsterdam's Westerpark - adjacent to and running concurrently with Kingpins Amsterdam.

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