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Published on Tuesday, 19 April 2016

Wool user-phrase statistics presented in Sydney

Written by Tone Tobiasson

SYDNEY - During the 85th IWTO Congress in Sydney, Australia, Dave Maslen from the New Zealand Merino Company presented user-phase statistics so fresh he had hardly had time to digest them before he shared the findings. "We hope to feed this into the Sustainable Apparel Coalition to differentiate wool care-statistics from other fibres," Maslen explained to a packed sustainability session.


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