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Published on Wednesday, 18 May 2016

Confusion around Ellen MacArthur Foundation and H&M plans

Written by John Mowbray

image: H&M

WAKEFIELD – The Ellen MacArthur Foundation has given a series of confusing answers to questions about its work with Swedish retail giant H&M relating to whether the fast fashion business model is compatible with its own circular economy values. Although the intention by the Foundation to promote and accelerate the route towards a circular economy is not in question, the roadmap on how to get there appears very confused.