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Published on Friday, 17 June 2016

Indian fashion brand launches take-back initiative

Written by John Mowbray

BANGALORE – A leading Indian fashion brand is following in the footsteps of western brands such as H&M and Levi Strauss by installing drop boxes in its stores to allow customers to return their old clothing. In what we believe to be a first for the Indian market, fashion brand Max has installed drop boxes in 17 stores across Bangalore where customers can return their old clothes. The business has partnered with Goonj, a social enterprise that works to provide basic needs like clothing and sanitary pads for villages and slums in India.

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