LONDON - Continental Clothing Company, a leading UK-based wholesale t-shirt manufacturer, is to launch a new range of Fairtrade organic cotton t-shirts and hooded sweatshirts under its new label Fair Share. The company says its decision to invest in Fairtrade cotton is a result of growing market demand for more sustainable textiles and ethically sourced clothing. The first order of 300,000 items has already been made from Fairtrade cotton grown by members of Pratima Agro Fairtrade co-operative in Orissa, India. The farmers are investing Fairtrade certification premiums in projects to enable women to build businesses and market goods to provide them with an independent income. It is expected that Pratima will earn over £9,000 in Fairtrade Premiums per year on top of the Fairtrade price and organic premium thanks to the move.