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GEORGIA – A leading US textile fibre maker has launched a new recycled cotton collection in collaboration with Denim North America (DNA). R3 Denim will be created using certified Martex Fiber Southern Corp ECO2cotton which is manufactured through a process whereby pre-consumer cut cotton knit waste – including jeans and t-shirt fabric waste - is re-fiberised and spun into a yarn. Gathered waste is regenerated mechanically into cotton fibre and then spun into yarn, with the totally mechanical process claimed to be free of chemicals and water usage. Each pair of jeans made with R3 Denim contains the equivalent of two recycled t-shirts.

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